The other day I saw a Century 21 commercial on television. It was one of the “Smarter. Bolder. Faster.” iterations, though I can’t remember specifically which one (shows how memorable it was, right?). That got me thinking… What does “Smarter. Bolder. Faster.” mean — to the buyer or seller? Do they really care? Do any of those three words explain why or how a Century 21 agent is going to help them transact, or be different than their friend Joe who lives down the street … Read More »
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