A Riff on “The Real Estate Moment”

I read Brian’s “The Real Estate Moment” blog post this morning… Pepsi created meaning around sugar water. Imagine what we could do with Homeownership. What cultural moment could a real estate brand seize upon to create a new connection with people? Who might be bold enough to call out our industry’s past breaches of trust to create trust? When will so many real estate marketers stop talking about millennials long enough to start speaking more meaningfully to everyone? How can more real estate advertisers move … Read More »

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