Want real, honest feedback on the user experience of your real estate website? Go inside Starbucks (or any other busy coffee shop), and offer to buy someone in line a coffee in exchange for spending 10 minutes browsing your website and providing honest feedback. Many people will happily take an extra few minutes for an ad hoc user experience interview/feedback session. Be ready with very specific user scenarios. For example, tell them to find a home above a million dollars on the beach. Or, a home with 3 bedrooms … Read More »
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