Negotiating a Win that Looks Like a Tie

This article isn’t about making the buyer or seller on the other side of a negotiation feel good just for the sake of feeling good. It is about some strategies and pitfalls that can turn a negotiation in the wrong direction just when you think you’re winning. It’s that "winning" thing that can cause a problem, as there must be a "loser" for balance.

From http://www.huffingtonpost.com/dean-graziosi/negotiating-a-win-that-lo_b_12455760.html

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